Parallel Floristry Seminars

Structured learning for serious florists

Each seminar digs into the mechanics of parallel technique — stem placement, grid logic, negative space. Not theory for its own sake, but the kind of detail that changes how you work at the table.

Available programmes

Choose your seminar

Floristry Technique

Beginner with some floristry experience

Parallel Floristry Technique: Foundations Workshop

A hands-on workshop covering the core principles of parallel floristry — vertical stem placement, grid structures, and clean geometric arrangements that hold their shape.

1 day (6 hours) 4 left

AUD 185

One-time payment. Includes all materials, flowers, and a printed reference guide.

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Event Floristry

Intermediate — working florists or advanced hobbyists

Parallel Technique for Event and Table Arrangements

Learn how to apply parallel floristry to event-scale work — long table runners, centrepieces, and installations that require consistency across multiple arrangements.

2 days (5 hours each) 6 left

AUD 340

Full payment on booking. All flowers, mechanics, and trays included.

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Bouquet Construction

Intermediate florists and competition candidates

Hand-Tied Parallel Bouquets: Structure Without a Container

A focused session on building hand-tied bouquets using parallel stem placement — no spiral technique, no container support. Just clean lines held together by method.

1 day (7 hours) 5 left

AUD 210

Single payment. Flowers, binding materials, and wrapping paper included.

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Online Learning

Beginner to intermediate — self-directed learners

Parallel Floristry Online: Self-Paced Video Course

A structured online course covering parallel floristry from mechanics to finished arrangements — filmed in real workshop conditions with close-up instruction and downloadable guides.

Self-paced — approx. 6 to 8 weeks Unlimited left

AUD 295

One-time payment. Lifetime access. Feedback included on all 8 practical tasks.

Unlimited

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Advanced / Professional

Professional florists and competition candidates

Advanced Parallel Floristry Masterclass

A three-day intensive for experienced florists working on competition preparation, editorial work, or high-end event design using parallel technique at a professional level.

3 days (6 hours each) 3 left

AUD 890

50% deposit on booking, balance due 14 days before start. All flowers and mechanics included.

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5 Active seminars

319 Students rated us

4.8 Average rating

38 Countries represented

How it works

Inside the seminar format

Florist arranging stems in parallel grid formation on a workshop table

Each session runs live online with a small cohort — typically 8 to 14 participants — so there is space for genuine questions and real feedback on your arrangements.

01
Pre-session material

You receive a preparation guide 48 hours before the session — specific stems to source, tools to prepare, and a short reading on the geometric principles underlying parallel work.
02
Live demonstration with commentary

The instructor builds an arrangement in real time, narrating every decision — stem angle, spacing logic, where the eye is meant to travel and why.
03
Participant work period

You build alongside the instructor using your own materials. The camera stays on your hands, not a polished studio setup. Mistakes are discussed, not edited out.
04
Group review and critique

Each participant shares their result. Feedback is specific — not "lovely" but "your third stem is breaking the grid at the base, here is how to correct it next time."
05
Recording and reference sheet

The session recording and a one-page technique reference stay in your account for 12 months. No subscription needed to access them after the seminar ends.

About the platform

Parallel floristry taught at depth

Claimpromozone has been running online floristry seminars since 2017, focused specifically on structured arrangement techniques. Parallel floristry demands precision — the seminars reflect that.

Participants come from commercial studios, botanical gardens, and independent practices. The common thread is wanting to understand the technique properly, not just produce a result that looks roughly right.

Questions about a specific seminar or group bookings for a studio team? Reach out at help@claimpromozone.com — responses within one business day.